Why choose Lovebug

100% complete & hypoallergenic

Nutritionally complete and balanced. An adult cat could live happily off Lovebug cat food – it’s got everything they need! Lovebug is easily digestible and free from beef, dairy and fish, meaning it considerably reduces the risk of intolerances being triggered

Insects are meat

Cats are ‘obligate carnivores’ and need meat to survive. Insects are a type of meat and provide your cat with all the protein they need. They are just nutritious as traditional animal protein sources, providing a healthy mix of amino acids, good fats and micronutrients

Easy on the planet

Lovebug is not only good for cats, but its good for the planet too! Lovebug comes in fully recyclable and plastic-free packaging. The insects used in Lovebug also help reduce food waste and land use and are sourced from a farm in the EU powered by 100% renewable electricity

Made by experts

Lovebug has been developed with the help of pet nutritionists and veterinary experts from Waltham Petcare Science Institute – a leader in pet nutrition and wellbeing research for over 50 years. 

Don't Just Take Our Word For It