Who we are


At Natusan, we care deeply about the impact that we have on the planet, and we work hard to ensure that our work has a positive effect on the environment.

From reincarnating by-products of sustainable forestry, to turning your cat’s waste into fertiliser, we are fully committed to reducing our carbon footprint, which is why we are proud to have partnered with Ecologi to plant a tree for every order and support amazing sustainability projects around the world.

Find out more here

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Chief Wonder Officer

My love for cats started very early in life. When I was young, we found an abandoned kitten on the street outside our house. We brought her back home and when my dad got home from work, he was greeted with me and my sister saying "can we keep her?!" probably over a hundred times. That was the start of the cat obsession and many cats being brought in off the street! Fast forward to today and I now have two fur babies Gus and Maisie. They well and truly rule our household - it's their world and we live in it! 

Being a pet parent, I am passionate about discovering and sharing the little green steps that we can take in our everyday lives. If we all make these little changes, like using Natusan sustainable cat litter, collectively we will make a huge difference to the future of our planet. 



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Head of Customer Happiness

While growing up, I can always remember wanting a cat, but with both sisters suffering from severe allergies, that was off the cards. In lieu of this, I could often be found petting our neighbour's cat Jolly, a beautiful white Persian who, to this day, I still think about.
Today I'm the proud dad of Bella, an 8-year-old Tabby who we rescued shortly after I moved to London and because I'm in charge of all the nasty stuff (visits to the vets, flea and worming etc.) It's fair to say she and I have a love-hate relationship. I adore everything about her, but she tolerates me at best. While she has been known to snuggle with me on the sofa, she much prefers my partner.



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Customer Experience Guru

My complete cat obsession started 4 years ago in India. Before then I always had dogs growing up but always loved all animals. In India I worked in a hostel where we rescued stray cats and nursed my own little baby, Pixie back to life after her mum abandoned her at a very young age.
I became besotted by cats and stayed in this hostel for 3 months. I even had a team of yogi cats that joined in the morning practice!
Still being a hippy at heart, I travel around and so am not settled with a fur friend just yet, however I am a cat sitter so spend heaps of time with cats and kittens and currently live with my boyfriends beautiful little man, Harvey who he recused.



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Head of Content

Growing up, we had lots of pets; a dog, rabbits, snakes, lizards, guinea pigs and even a ferret
(I am from Yorkshire, after all) - but I’d never had a cat until I got my own place.
Our first rescue, Gucci, was a gorgeous older girl who loved a fuss. Sadly, less than 18 months after adopting her, she crossed the rainbow bridge and we were left heartbroken.
Then along came Rudie to help us heal, he’s a lot more boisterous and mischievous than his predecessor, but never fails to make us smile - whether that’s by “helping” with work, or simply just being up for a cuddle any time of day.



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Customer Experience Guru

I had cats, dogs and even rats (who make great pets, I swear!) growing up and have since formed a huge love for animals. My Husband Greg and I recently got our Puppy, Lola, who is a Borador (cross Labrador and Collie).
Lola's mum was a working farm collie and Lola was brought up on the farm where she was best friends with the farm's cat.
We're hoping to expand our family in the near future and get a cat so she can have a purrfect friend by her side and a snuzzly addition to the family.



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Head of Supply Chain

Cats have been a part of my life for as long as I can remember - Biggles, a white Persian cat, was part of our family for 21 years. She liked to sleep between my legs at night, meaning I was unable to move, but that was OK because she was the boss of the house. I have a love for all animals, and even had a house rabbit called... Rabbit. Now, living in a rented flat I'm not allowed pets, so instead have to visit friends with pets to have a cuddle (see Daphne, left). I'm looking forward to the future when I can once again have my have a pet of my own who will no doubt boss me around like Biggles did.



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Head of Data & Analytics

Having spent my childhood with a cat, two turtles, and lots of fish, and having spent many cosy evenings on the sofa with our cat, I could never imagine living in a household without pets. Here in London, my rental contract does unfortunately not allow for pets, but at least can I regularly look after my friends' cats Mimi (see photo) and Chutney.

I firmly believe that we should take good care that our pets have natural and healthy food and care products. We all have a responsibility to keep our animal friends and the planet healthy.